A branding agency helps its clients establish a strong and distinctive brand identity that sets them apart from the competition, connects with their target audience, and communicates their values and messages effectively.
They help you determine how to present yourself best to your audience across multiple platforms. Having brand consistency gives you a great competitive advantage and can increase your revenue by as much as 33%.
Not only do branding agencies design your logos and general branding schemes, but they also provide you with valuable industry insights that you otherwise may not have, especially if you are just stepping into it.
What’s more, they help you strategize and create long-term plans while collaborating with a wide array of in-house teams specializing in skills like graphic designers, illustrators, copywriters, SEO experts, UX/UI designers, and developers.
So, you need to carefully pick the best design and branding agency from a myriad of options. In case you’ve lost your way, here are the most creative and highly popular branding companies that deserve your attention.
Website link: https://www.pentagram.com/
Notable clients: Warner Brothers, Amazon Prime Video, StereoLabs
Services: Brand identity, signage and environmental graphics, book design, data-driven design, digital design, editorial design, exhibition design, film and motion graphics, industrial/product design, interiors and architecture, naming, packaging, sound design, typography
Pentagram is an independent design studio with a heavy portfolio, with one of their recent projects being the logo designer for the newly released film “Wonka”, starring Timothee Chalamet. Starting back in 1972, this veteran team proudly claims to be “The World’s largest independently owned studio” and for good reason.
All 24 partners in the company actively practice design and are heavily involved in all kinds of projects, both collaboratively or independently. Their all-star team contains big names in the industry such as Micheal Bierut, Jody Hudson-Powell, Natasha Jen, Giorgia Lupi, and many more.
Website link: https://www.getwebinc.com/
Notable clients: Celimax, Nobank, Loanglide, Outplay
Services: Ideation and evaluation, app development, eCommerce and CMS development, product design, web applications, cloud solutions, staff augmentation, quality assurance
We serve our clients with some of the best services in the industry at a very affordable rate. Over the years, we have been awarded by many authority figures that give you some idea about why our clients recommend us.
We distinguish ourselves through a combination of creativity, expertise, and client-centric approach. No matter the scope or complexity of the project, our seasoned designers know how to convey the unique brand identity in the design solution.
With our achievements and experience, you can rest assured of getting top-quality service when working with us.
Website link: https://uiexpertz.com/
Notable clients: Brandefender, DiversePro, ChangeBox, LinkTeamsUp
Services: UX/UI development, WordPress development, support and maintenance
With an elaborate design process that involves the clients at every step of the way, UIExpertz delivers high-quality work in the field of UI/UX and web development.
They can start at the initial phases of ideation and conceptualization and promise to deliver results that match the final vision of the clients.
With versatile ways of working and delivering projects, you will find a plan that best suits your schedule and objectives.
Website link: https://dd.nyc/
Notable clients: Chelsea Film Festival, Walmart, L’Oréal, Forbes
Services: Web design, branding, packaging design, graphics design
DD.NYC is an industry-leading design agency that started in New York in the not-too-distant 2015.
They approach every project with extensive research of every angle involved in the business, from the objectives of the firms hiring them to the wants and needs of the target set by the said hiring team. They are conscious of the trends and as such are very adaptable to any situation.
While specialized in real estate, industrial, medical, finance, and tech industries, they are known for taking on a wide variety of projects, from ambitious startups to established businesses, covering all types of fields.
Website link: https://www.metadesign.com/
Notable clients: Volkswagen, 23andme, Porsche, Deutsche Telekom, Lacoste
Services: Innovation and service design, Positioning, dynamic design guidelines, brand identity, brand identity systems (CI/VI), brand strategy, spatial design, retail design, packaging design, UI/UX design, digital design, web design, market and brand equity insights
A long-running global design agency with a wealth of experience at its side, Metadesign offers some of the best design and branding services in the market.
They have been providing designs to companies like Volkswagen and Lacoste successfully for a long time indicating that they can respond to the demands of time with no sweat.
With clients like that, you can be sure that they can take care of your needs in the long run.
Website link: https://www.bluemarlinbd.com/
Notable clients: Sensodyne, Fortune, Shell, Vaseline, Ballantine’s, Cisk
Services: Brand strategy, brand creation and design, trend analysis, consumer research and insights, brand architecture planning, product innovation, visual identity design, packaging design, brand communications, brand campaigning and marketing, structural design, copywriting, film and motion creation, brand activation
They have a great portfolio with an emphasis on food and beverage companies(specifically alcoholic beverages). They have been around for a long time and have always adopted bold strategies for their clients with great success.
They have helped rebrand long-running companies like Fortune, Sensodyne, and Vaseline for a newer generation successfully. You will be able to tell that they know what they are doing and give you the best advice and service for remaining relevant and capturing new markets.
Website link: https://www.happycog.com/
Notable clients: Nintendo of America, Google, Ben & Jerry’s, Papa John’s, MTV, AirBNB, AMC Theatres
Services: Content strategy, product innovation, consumer & market research, website design, mobile app design, branding & identity, design systems, UI/UX, content creation, advanced analytics consultation, conversion rate optimization, marketing automation, SEO, paid media marketing, content marketing, lead generation
Happy Cog has been around for several years and has successfully served high-profile clients such as Google and Nintendo. According to their website, the service offerings are meant to “make your content sing through well-informed content strategy, research-backed design, and forward-thinking development that excludes no one.”
With a great portfolio and a lot of awards like the Gatsby Best of 2021 to boast of, you can be assured of their professionalism.
Website link: https://www.ramotion.com/
Notable clients: Netflix, Firefox, Truebill, Cellebrite, Bitmoji
Services: App design, branding, design systems, UI/UX design, web apps, web design
Their portfolio consists of B2B businesses and tech companies like SaaS, Fintech, and similar businesses. They have worked in the field of entertainment through Netflix, one of the more popular streaming sites in the world.
With multiple awards and case studies that showcase the success they provided their clients, Ramotion is one of the top design and branding agencies out there.
Website link: https://www.evvivabrands.com/
Notable clients: Amazon, Google Fiber, Microsoft, Walmart, Marriott
Services: Identity and naming, website design, quick launch, Insights, strategy, talent research, talent strategy, talent expression, brand experience
They have a different approach to how they offer their services where the packages are based on what level the hiring company is at, categorized as Quick Start, Mature brand, and Talent Brand.
With a unique service style tailored to your specific needs, paired with experience with some of the biggest corporations in the world, you will be able to grow your brand recognition efficiently.
Website link: https://bellwetherbrands.com/
Notable clients: Smidgin, American Hospital Dubai, Higher Colleges of Technology, Careem, Dubai Culture & Arts Authority, Datamena
Services: Visual audit, brand design, brand campaigning, design implementation, packaging design, illustration style, vehicle livery, brand strategy, brand architecture, customer experience, customer journey mapping, employee and customer interaction, product and service ideation, website, mobile application, UX/UI design, content management
Based in Dubai, this branding agency has successfully worked with various companies across the Middle East. They have won several awards for their fantastic performance, including the 2022 Transform Awards MEA.
They follow an elaborate design plan that aims to collaborate with clients in every process involved to deliver a product that best aligns with the client’s wishes.
Website link: https://landor.com/en/
Notable clients: Nike Kids, Renault, M&Ms, Saudia Airlines, Kellogg’s, BP
Services: Brand design, brand architecture, brand engagement, adaptation and implementation, experience and environment, insights and analytics, naming and verbal identity, packaging design, positioning
Landor is the oldest agency in our list. Founded by Walter Landor – known as the inventor of modern brand consultancy – and Rodney Finch – the designer of retail design and brand experience – this agency is probably the brainchild of the most experienced designers the world has to offer.
Despite how old they are, they have always adapted and implemented new design trends and delivered for some of the biggest brands there are. If you are struggling with a company stripped away from any former glory, Landor is the company you will want to seek out.
Operating in over 25 office spaces across the globe, you can be sure they will provide you with their service no matter where you are located.
Website link: https://www.design.studio/
Notable clients: The Premier League, Borussia Dortmund, British Airways, Tencent games, Airbnb
Services: Brand strategy, brand architecture, digital strategy, employer brand strategy
According to Design Studio, their approach to each project involves “deep collaboration.” They put great effort into learning about your company and your communities to find unique insight and create compelling ideas to create remarkable change for brands.
Their portfolio speaks for itself as they are behind a lot of companies that started small but went on to become huge names on a global scale, like Airbnb and Tencent games.
Website link: https://www.brandme.co.uk/
Notable clients: Sainsbury’s SO organic, Jaffa, Kronenbourg, Newcastle Brown Ale
Services: Brand and category audits, brand redesign, Innovation, equities analysis, consumer research, naming, portfolio architecture, concept creation, trend analysis, package designing, mock-ups
Their goal is to deliver brand visions and identities that are single-minded, clear, and simple to provide consistency and agility across all platforms. Their brand strategies and design aim to communicate unique brand purpose both verbally and visually.
BrandMe has been involved in many rebranding of existing companies, especially in the food and beverage industry. With processes that simplify the brand to audiences, they can capture many new markets, making investing in them much worthwhile.
Website link: https://wearemotto.com/
Notable clients: Disney, Hershey’s, Hello Alice
Services: Brand culture, culture immersion, vision, purpose, mission, brand value, employer branding, culture code, brand strategy, research and insights, audits and analysis, brand positioning, brand narrative, naming and nomenclature, brand design, visual and sound identity, typography, illustrations, website design, campaign and marketing, packaging design, launch
Motto has built a framework for their workflow that is “designed to bring vision, culture, brand, and business strategy into perfect alignment.”
They aim to take an inspiration or a simple idea and create a culture around it to build brands. All of their activities are based on extensive research of the marketplace and the latest trends.
Website link: https://www.wolffolins.com/
Notable clients: TikTok, LG Electronics, Leeum Museum of Art, Uber, Honda, Unilever
Services: Brand strategy, culture strategy, brand architecture, visual identity, verbal identity, workplace branding and experience, activation and governance
Wolff Olins is another long-time design agency that promises new ways of thinking when it comes to projects by defying conventions.
They have an ambitious mindset when it comes to their work that redefines expectations and “aims to ignite positive change.”
They work with brand, culture, and experience to bring change to both the organization and the target audience. They take pride in their work and claim to enjoy it.
Website link: https://www.johnsonbanks.co.uk/
Notable clients: Duolingo, Royal Academy of Music, University of Cambridge
Services: Brand architecture, brand identity, brand strategy and narrative, campaigns and advertising, digital and moving image, environments, image creation, print design, typography
The motto of Johnson Banks is to define and design brands that make a difference. They try to delve into the depth of a project instead of working on the surface level.
The team consists of ambitious members who want to bring change to the minds and lives of people and when working with clients, they try to get to the fundamental ideas of the project to bring innovation.
Website link: https://www.labbrand.com/
Notable clients: Arla, Dolby, Weber, Coca-Cola, Alibaba, Disney
Services: Branding, innovation, naming, strategy, research, design
Founded in 2005, Labbrand started small and eventually grew to be a multinational corporation operating on a global scale.
Despite their Chinese origin, a global team and a rich portfolio have made them successful around the world while they have successfully delivered design solutions to multiple companies from different industries.
Website link: https://www.cghnyc.com/
Notable clients: U.S. Open, Warner Brothers, NBC, Conservation International, Royal Caribbean Group, Harvard University Press
Services: Brand identity, logo design
Started by renowned designers Ivan Chermayeff and Tom Geismar in 1957, and later joined by Sagi Haviv in 2006, Chermayeff & Geismar & Haviv are one of the most prominent design and branding agencies in the world.
They have worked on some of the biggest brands in the world for the longest time with critical acclaim. With a team possessing diverse abilities, talents, and backgrounds, they can deliver stunning results.
Website link: https://clay.global/
Notable clients: Coca-Cola, Uber, Amazon, Meta, Coinbase, Sony, Slack, Snapchat
Services: Brand strategy, brand architecture, verbal and visual identity, brand guidelines, brand experience, user research and testing, consumer & enterprise software, UI/UX design, motion design, design systems, content strategy, web design, content production, frontend and backend development, CMS implementation, art direction and illustration
Clay is a San Francisco-based design agency known for their great UI/UX designs. While they started only as a UI/UX agency focusing on SaaS and mobile apps, over time they have grown into a full-scale agency.
They have different in-house teams that handle each of the processes and ensure quality solutions for their clients.
Website link: https://wearemucho.com/
Notable clients: Apple, Football Club Barcelona (FCB), PayPal, Chanel
Services: Research and benchmarking, data visualization, brand narrative, art direction, market intelligence and consumer insight, logo design, audio design, packaging, exhibition, photography, illustrations, motion graphics, and brand management.
Mucho is a South Africa-based design company that has become global in scale as it has grown. Now they have multiple branches across the Globe making designs for some of the biggest companies in the world (Including Apple).
They also have a star-studded team working at the top level, with Dominic Hofstede, partner and creative director of Mucho Australia, being one of the design judges of 2023’s Best Design Awards in New Zealand and a member of AGI.
Branding is one of the most crucial aspects of any business. This is why hiring an industry expert is a worthwhile investment even if the initial investment may seem expensive.
They have the experience and expertise to provide you with insights that can best capture the attention of your target audience and bring in many customers.
It is in your best interest to hire an agency that understands your values and collaborates with you to create the best brand image.
Before entrusting your company to an agency with arguably one of the most important responsibilities, here are a few questions you need to ask before signing a contract with them.
While this may be a broad topic, this is an important question because it will help you understand whether the agency’s vision aligns with the goals you have set for yourself.
It can also be a case of aesthetic preferences more than anything. It is crucial to be aware of if you have a certain way you want to present yourself and if the agency can give you what you want.
Since design and branding have a lot of branches, you will need to understand if the agency can fulfill your specific needs. You may need to start from scratch or may already have certain aspects covered beforehand.
Look at the services offered by agencies when looking for a potential partner and hire whoever will fit your needs.
Looking at the portfolio of potential agencies will give you the best idea about them. They are not only an indicator of how high profile an agency has but also give you an estimation of their finished results.
Do not just pick an agency based on how many high-profile clients they have worked with, but the quality they provide overall.
Putting effort into various campaigns will not be efficient if you do not know if the campaigns are successful. It is important to keep track of the results to understand which activities work best and which do not.
Ask your agency how they will be measuring the fruits of their campaigning. They should have clear metrics to define their results. One great way of measuring results is tracking the web traffic before and after the implementation of anything new.
Other ways of determining success are to collect customer feedback or track conversion rates. Most good agencies have their own defined ways of tracking progress and ways to explain to you how they measure success.
Having clear ways to understand the efforts of an agency will help you judge whether a partnership is worth investing in or not and keep your mind at ease.
A lot of uncertain aspects pop up in the process of branding and designing, which can cost you extra after the initial fee. Check with your agency if there are additional costs involved to avoid being blindsided with extra costs.
Good agencies will usually inform you if there are additional costs that you should take into account. It is not a good sign if an agency has hidden costs, indicating underhanded tactics to squeeze more money out of you. Check reviews and use this as a litmus test if the company is to be trusted or not.
Ask for a timeline of activities to agencies and see if they will meet your deadlines. Each project is different with different timings, so check if the timeline provided to you is realistic by normal standards.
Try to understand if they are flexible enough for you to fit in or exclude certain activities based on the latest findings.
Great agencies should be able to provide you with a realistic timetable that aligns with your schedules with a reasonable amount of flexibility. They will also warn you about potential delays so that you may adjust accordingly.
The act of designing and branding is not something you just delegate to an outside agency and hope for the best.
You will need to work together in various aspects and you will need to be aware of how things are proceeding.
Have a fixed interval of when they will be providing you with an update report so that you can keep yourself in the loop.
Let them know if you have priorities like increased traffic or conversions so that they can give you detailed reports on those aspects.
Think back to all the questions at the start that you should be asking, all the services that you need, and the portfolio of the agencies.
We have listed everything you may need to know. But for finalizing your decision, visit each of the websites, and see if their overall services fit right for you.
Check which of the agencies have worked in your particular industry. Reach out to them and see how responsive they are. How eager they are to answer questions can also be an indicator as to whether working with them will be the best decision for you.
Take every angle you can think of into consideration and reach a final decision for you.
Who you get into a partnership with for arguably one of your most important identifying features is a big decision to make. We have provided every detail you will need to know about some of the top agencies that will bear fruits for you in the long run.
If you still have concerns about which agency to choose or more specific details that you want to know, contact us so that we can provide you with even more information to help you decide. We wish you all the best in your journey.
Q. How much should I spend on design and branding agencies?
Ans. You should keep at least 20% of your budget for branding purposes. So, exactly how much you will be spending will depend on your budget and how much of the work you want to get done by an agency.
Q. How much is usually spent on branding?
Ans. Your total cost will depend on how much work you are willing to get done by an agency and the quality of work provided. On average, your rate should range from 25 to 1000 dollars per hour.
Q. What steps are involved in branding?
Ans. Normally, 4 basic steps will be taken by any of the companies you hire from this list. They are
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