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Help your brand shine brighter with frictionless microcopies that provoke action
Improve conversion and retention rate by crafting the ultimate user experience
Use authentic insights to deliver easy, seamless, and satisfying experiences with better accessibilities
Communicate, connect, and empathize with your users through conversational and thoughtful microcopies
Enrich your brand persona with interactive, human-centered features
Let your brand persona speak to your users on a personal level, creating deeper and more impactful relationships
Minimize friction and backlog through user-focused, precision-engineered, impactful, and effective UX copies
Fuse the right words and tones that resonate with your users, drive engagement and in turn, increase sales
Maintain consistency across numerous platforms to establish a seamless, concise, and harmonious editorial strategy
Improve customer journey through a content-first approach and harmonious workflow
Create intuitive and compelling microcopies combining veteran writers and agile UX design processes
Commonly known as UX copywriting, UX writing refers to the process of formulating words and tones that end users interact with when they use a piece of software. In other words, UX writing can be described as the conversation between a digital product and its end user. These copies are known as “Microcopies.”
UX writing is mainly used by software businesses and companies that offer digital products. As a result, it has developed a unique writing style and tonality. The key to delivering effective UX writing is to be extremely concise while delivering a multitude of information. Concise and simple UX writing drives both businesses and end-users to achieve their goals
The tone and style of your microcopies will depend on your brand voice and business goal. You can use simple storytelling to guide your users or provide conversational support in chatbox, error messages, navigation menus, and so on.
The writer has to have in-depth knowledge about your business, brand persona, and your users. The key is to make the communication/instruction clear and simple while provoking your users to take action. Conversational tones are used to guide and inform the user whereas a formal approach maintains minimal and transactional tone, eliminating non-essential info
Before approaching UX writing, you need to answer a few questions as the answers will dictate the tonality and style of your microcopies. The questions are as follows:
UX writing is a subset of UX design and usually goes hand in hand. The designers help express your complex concepts in simple and powerful graphic form. However, only visuals aren’t enough to make your users take action. UX writing acts as a bridge to connect your design with your content
The key job of a UX writer is:
A design may have multiple touchpoints, but a UX writer’s job is to bring those touchpoints to life
The role of a UX writer is so impenetrable and vast that you come across UX microcopies every single day through your smartphone, car dashboard, smart TV, or any other digital screen. It’s so common that you most probably don’t even notice microcopies unless the UX writer does a bad job
A UX writer deals with a multitude of tasks including:
The job of a UX writer goes beyond placing words. A UX writer also has to pay attention and plays an important part in content strategy. They’ll evaluate what worked in the past and what didn’t to create copies that will work. They’re like the magician of words who know how to make users connect with your digital product
UX microcopies may look menial, but hold more importance than most other types of writing. If not done right, words can confuse and annoy end users and become the biggest obstacle in your path to success. UX writers need to maintain clarity, self-awareness, precision, and consistency
Microcopies also need to be simple, empathetic, and engaging. A good UX writer will be detail-oriented, user-centric, and straightforward. Remember, they establish the connection between users and your digital product
The tonality of your UX writing will depend on your brand persona. However, in a broader sense, the words in your UX microcopies need to be simple, human, and motivating. A UX writer will help people use or understand your digital product with ease. That is why most UX writers prioritize simplicity, conciseness, and context
Additionally, seasoned UX writers tend to avoid using professional or technical jargon. They also avoid using passive voice and long, complex language. Furthermore, a good UX writer will motivate the users to take action through compelling and positive meta language. The goal is to make it simple and actionable
A UX writer will consider these things while setting the perfect tone of voice for your brand:
The UX writer needs to be consistent with the tonality as you won’t have the option to change how you speak to your audience. The key here is precision and consistency
If you focus on creating a pleasant experience that is greater than the sum of its parts, you’ll need a good UX writer. This is especially true if you want to target multiple customer bases with different characteristics, the writer needs to work in harmony with the UX design team to provide an inclusive experience.
You can use just words to help communicate your product with the users, but visuals alone cannot do the same. Design is an important part of the experience, but without words, the experience won’t be complete or satisfactory
You need both to work in unison so that you can provide a magical user experience. When that happens, you’ll notice higher conversions/sales, better retention rates, and more satisfied users. Here are some best practices that ensure a better outcome:
Getweb defines, designs, and develops a seamless user experience across all platforms and your brand’s touchpoints. We help innovators achieve their goals through impeccable design and data-driven consulting. Once you share your challenge with us, our only priority will be to deliver maximum value at every stage of your business.
On our journey so far, we have helped numerous startups, unicorns, and well-established enterprises achieve their goals.
Yes, definitely! If you have your UX designs ready and you want us to write or review the copy on them directly (in any design tool), just give us access and we will get the job done.
Everything that has to do with UX writing, including the following:
We are transparent in anything we do and appreciate your direct involvement and cooperation throughout the service life cycle. This means you are free to be involved as much as you prefer to be – directly, indirectly, providing us instant feedback or letting us take full control of your UX writing project.
The cost and timeline vary from project to project based on the different requirements, complexity, deliverables, timeline, and team composition. Please get in touch with us for a free budget estimation.
Yes, that’s right! From producers and strategists to researchers and writers, we have a seasoned and dedicated team with the experience of covering 250+ business categories so far.
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