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Your tech solution can serve its best when powered by a powerful brand strategy. We walk you through the different stages of building a successful brand crafted by your unique business needs
Create a strong brand identity on different digital platforms and ensure maximum audience reach
A trusted brand’s customers do the marketing themselves by word of mouth and we show you how to tap into that power
A loyal client base is the most-valued asset for a brand that you can gain with memorable customer experiences every time
Set clearly-defined standards and rules to represent your brand to the world and dominate the industry
Consistency is key to successful branding for a lasting impact on your client base and having repeat customers
Only a killer marketing strategy crafted by us can grow your audience and boost audience engagement
Branding is all about reaching out to your clients and building a meaningful and everlasting relationship
Validate your marketing endeavors with emotional-value metrics through a blend of analytics and intuition
An actionable, customer-focused strategy is all you need to let people experience the real value of your digital product
Communicate your story effectively with unique and creative ways
Brand or rebrand with creative ideas and industry-leading tools, techniques, and resources
In its simplest form, corporate identity is how you present your business to your target audience. People usually do not like or care about business establishments that they cannot relate themselves to.
Think of your brand as a person who has a unique personality. What type should it be? Clearly define your purpose and deliver what you promise instead of making exaggerated claims that are out of your control.
Your values define the core of your business that you truly stand for. A well-defined brand identity helps establish a loyal client base, communicate with your customers clearly, raise your product standard, and outflank your competition in the long run.
This is a 5-step process where the first one involves thoroughly studying and researching your niche, target customers, competitors, and new opportunities for a clear picture of the industry.
The second phase is when we see where your business currently stands and how to brand or rebrand yourself with a strategy that generates results beyond your expectations.
Then we work on creating a unique, memorable, and inspiring brand identity that emotionally touches your customers and transforms them into lifelong fans and brand advocates.
With that vision in mind, we build a style guide containing logos, colors, fonts, and images consistent across all channels and applications. When people come across these visuals over and over again, they consciously and subconsciously recognize your brand and interact after being inspired.
Branding is not a one-off endeavor but a continuous process. The last stage is auditing the effectiveness of the strategy, taking measures for the underperformed arenas, and looking for new ways to establish brand awareness and engagement.
Digital marketing revolves around capturing leads and selling products while digital branding focuses on building meaningful customer relationships and increasing customer engagement. Despite their differences, a creative branding agency knows how to leverage the potential of these two different marketing strategies.
You need to develop your digital brand first to make the most of your digital marketing endeavor. This is because digital branding gives your brand an identity that allows people to relate to your products and services. This makes them pay attention to your ads instead of just skipping them when they can.
Branding is not a one-size-fits-all concept and branding strategies are highly customized to suit the different needs of different types of business entities. However, here are some of the most common types of branding that you should be familiar with.
If you think of a company as an individual, corporate branding is the way they express their personality. More than just design choices, corporate branding communicates the key value of the brand, including their mission, values, USP, price points, and more.
This simply means branding a person instead of a company (think of Oprah or Tony Robbins). This is important for politicians, celebrities, and today’s social media influencers.
Did you ever think about how Vaseline became synonymous with petroleum jelly? That’s a perfect example of product branding done right. With product branding in full effect, customers select a product over its competition depending on the brand alone.
The concept here is the same as product branding, the process is not so easy in this case. You have to provide impeccable services – often in the form of extras – to delight your clients. This could be a coach service offering hot chocolate cookies to their passengers or a local grocery store with buy-one-get-one-free deals.
Retailers are usually whom the typical customers interact with (think of a superstore or a shopping mall). They sell both their own products and those from other brands. With eCommerce on the rise, retail shops should focus on ensuring a more personalized customer experience to survive in the long haul.
What do we think of the Sydney Opera House in Australia? This is a pride of the nation and whoever plans to visit Australia surely keeps this spot in their list of places to visit. This is a fine example of geographical branding.
Which city never sleeps? While geographical branding is about natural and man-made wonders, cultural branding is creating a reputation for people living in a certain area. Both types of branding go hand in hand and many local businesses use these to establish their brands both locally and internationally.
With a customer-first approach, brilliant team composition, cutting-edge resources, and agile development processes, we’ve been in the industry for over a decade now and worked on 2800+ projects so far for startups, SMEs, and large corporations (including the Fortune 500).
Over the years, we’ve honed the skill of designing and developing different types of tech solutions and now boast a rich, global client base we’re proud of.
We offer hourly and fixed rates for our services and usually accept payments through PayPal, stripe, payoneer, and wire transfer. With well-established development methodologies, we divide a design and/or development project into smaller deliverable milestones.
Of course we do! Protecting client confidentiality is a priority for us and an integral part of our business practices. Feel free to share any idea you have with us and your trade secret will be off-limits to others with our secure file-sharing and messaging channels, storage of client files in a secure space with controlled access, and compliance with industry regulations.
We work on both hourly rates and fixed-term contracts. For contractul projects divided into smaller deliverable milestones, we prefer to pay 30% of the total payment upfront and the rest after the completion of each milestone.
No worries at all! Just get in touch with us and share your product idea, business goal, and other necessities. We will walk you through every step of the way – from idea evaluation to strategizing to wireframing and prototyping to user testing to deployment and support – for a satisfying customer experience!
Of course we can! Staff augmentation is one of our many services. From wholly-managed Delivery Teams to individual expert designers and developers, you can easily extend your team with direct involvement from our brilliant minds.
Partial or full, legacy or from scratch – we cater to all types and scopes of app design and development needs.
You will have 100% ownership of the design, code, and other deliverables as soon as you will pay all invoices in full.
We are here to help! Just get in touch with us and share your design and development needs with our customer care representative(s). They will provide you a free estimation with 1-3 business days.
You can also run a scoping session for estimating your project costs and timeline with higher accuracy instead of a general idea.
Our dedicated security and backup administrators follow the industry’s best practices and security protocols to keep our clients’ data and solutions (and those of our own) robust, secure, and bug-free. This involves constantly monitoring, testing, and maintaining the different backup systems so our backup and recovery strategies work when we need them the most.
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We are eager to listen to killer ideas or your needs for a digital solution! Drop us a text and we will reply within a business day