Make your brand a household name that people can relate to

In its simplest form, corporate identity is how you present your business to your target audience. People usually do not like or care about business establishments that they cannot relate themselves to.

Think of your brand as a person who has a unique personality. What type should it be? Clearly define your purpose and deliver what you promise instead of making exaggerated claims that are out of your control.

Your values define the core of your business that you truly stand for. A well-defined brand identity helps establish a loyal client base, communicate with your customers clearly, raise your product standard, and outflank your competition in the long run.

This is a 5-step process where the first one involves thoroughly studying and researching your niche, target customers, competitors, and new opportunities for a clear picture of the industry.

The second phase is when we see where your business currently stands and how to brand or rebrand yourself with a strategy that generates results beyond your expectations.

Then we work on creating a unique, memorable, and inspiring brand identity that emotionally touches your customers and transforms them into lifelong fans and brand advocates.

With that vision in mind, we build a style guide containing logos, colors, fonts, and images consistent across all channels and applications. When people come across these visuals over and over again, they consciously and subconsciously recognize your brand and interact after being inspired.

Branding is not a one-off endeavor but a continuous process. The last stage is auditing the effectiveness of the strategy, taking measures for the underperformed arenas, and looking for new ways to establish brand awareness and engagement.

Digital marketing revolves around capturing leads and selling products while digital branding focuses on building meaningful customer relationships and increasing customer engagement. Despite their differences, a creative branding agency knows how to leverage the potential of these two different marketing strategies.

You need to develop your digital brand first to make the most of your digital marketing endeavor. This is because digital branding gives your brand an identity that allows people to relate to your products and services. This makes them pay attention to your ads instead of just skipping them when they can.

Branding is not a one-size-fits-all concept and branding strategies are highly customized to suit the different needs of different types of business entities. However, here are some of the most common types of branding that you should be familiar with.

1. Corporate branding

If you think of a company as an individual, corporate branding is the way they express their personality. More than just design choices, corporate branding communicates the key value of the brand, including their mission, values, USP, price points, and more.

2. Personal branding

This simply means branding a person instead of a company (think of Oprah or Tony Robbins). This is important for politicians, celebrities, and today’s social media influencers.

3. Product branding

Did you ever think about how Vaseline became synonymous with petroleum jelly? That’s a perfect example of product branding done right. With product branding in full effect, customers select a product over its competition depending on the brand alone.

4. Service branding

The concept here is the same as product branding, the process is not so easy in this case. You have to provide impeccable services – often in the form of extras – to delight your clients. This could be a coach service offering hot chocolate cookies to their passengers or a local grocery store with buy-one-get-one-free deals.

5. Retail branding

Retailers are usually whom the typical customers interact with (think of a superstore or a shopping mall). They sell both their own products and those from other brands. With eCommerce on the rise, retail shops should focus on ensuring a more personalized customer experience to survive in the long haul.

6. Geographical branding

What do we think of the Sydney Opera House in Australia? This is a pride of the nation and whoever plans to visit Australia surely keeps this spot in their list of places to visit. This is a fine example of geographical branding.

7. Cultural branding

Which city never sleeps? While geographical branding is about natural and man-made wonders, cultural branding is creating a reputation for people living in a certain area. Both types of branding go hand in hand and many local businesses use these to establish their brands both locally and internationally.