App Development

The Importance of Mobile App Development Services for Small Businesses in 2024

Dan Riebling
Dan Riebling
Calender Img
Getweb Inc - Full-Cycle Web Design and Development Services

If you are looking for a mobile app development agency that can help you create an amazing mobile app for your business. you are in the right place.

Let’s build a mobile app for your business together, but how do we do that?

If you are thinking of creating a mobile app for your business, it is important to find reliable mobile app development services to help you with the process.

Introduction to Mobile App Development Services

Mobile app development is the process of creating mobile apps for mobile devices such as smartphones, notepads, and wearables.

Mobile app development can be done in-house by a company or outsourced to a mobile app development agency.

The development process involves idea generation, designing, programming, testing, and launching the app on app stores like Google Play or Apple’s App Store.

According to Statista, there are 6.3B smartphone users and 1.14B tablet users throughout the globe now.

Mobile app development services are so much in demand now that they are expected to generate over $935B in revenue by 2023.

Sounds crazy, right?

This is why businesses are eager to develop mobile apps that will allow customers to access information about their companies on the go.

This is also referred as ‘custom mobile app development service’ because it involves creating a unique and custom app for a specific business or purpose.

Introduction to mobile app development services

Here we will cover different types of mobile app development services, how they work, and where you can find the best mobile app development agency in the USA for your specific business goals.

Let’s get started right away.

Types of Mobile App Development Services

There are several ways to go about mobile app development. New kinds of mobile devices are being introduced to the market regularly, and developers are trying to create apps that work flawlessly on those devices.

Here are some of the most common types of mobile app development services:

Native App Development

Native app development refers to creating mobile apps for a specific operating system, like Android or iOS.

They are built using programming languages and development tools native to the operating system (Ex: Java for Android, Swift for iOS).

Native App Development

What’s the point of getting a native app, you ask?

Native apps ensure better performance and user experience compared to other types of mobile app development. But they also require separate development processes for each operating system.

For example, if you want to create an Android version of your iOS app, you’ll need to follow a separate development process and build it from scratch.

Hybrid App Development

Hybrid app development combines the use of native technologies and web technologies, like HTML, CSS, and Javascript, to create seamless cross-platform mobile apps that can work on multiple operating systems.

Hybrid app development

While hybrid apps have the advantage of being able to work on multiple platforms, they also have slightly lower performance compared to native apps and can be more difficult to maintain.

Some of the most commonly used hybrid apps are Ionic, PhoneGap, and React Native.

Cross-Platform Development

Cross-platform app development involves using a single codebase to create mobile apps that can work on multiple operating systems.

This allows for faster and more efficient development and easier maintenance of the app in the long run.

Additionally, cross-platform mobile app development services also allow for the creation of web apps, which can be accessed through a mobile browser.

Cross Platform Development

The main advantage here is that cross-platform apps can reach a larger audience, but they may also have lower performance and limited access to device features compared to native apps.

Some examples of cross-platform development tools are Xamarin, Flutter, and Adobe PhoneGap.

Progressive Web App Development

Progressive Web Apps (PWAs) are those apps that use modern web capabilities to deliver an app-like experience to users.

These apps can work on multiple devices and operating systems can be easily discovered through search engines, and can also be accessed offline.

While PWAs do not have access to all device features like native apps,

They offer an efficient and cost-effective solution for businesses that want to have a mobile presence without the need for separate app development processes.

Progressive Web App Development

PWA development is becoming increasingly common as big corporations are starting to adopt this technology, such as Twitter and Pinterest’s mobile apps.

How Mobile App Development Services Can Impact Your Business

Now that you know what different types of mobile app development are, how can they impact your business?

Let’s find out.

Custom apps can impact your business in a number of different ways.

By getting custom mobile app development services, you can improve customer engagement, increase sales, and boost productivity; which will ultimately help your business grow.

Here are some of the main benefits of custom mobile app development services:

Boost Customer Engagement

Tailoring great custom mobile apps can help improve customer engagement by making it easier for them to interact with your brand.

Additionally, custom mobile apps also allow for push notifications and in-app messaging, which can give you another channel for promoting your products and services to customers.

Boost Customer Engagement

Through custom apps, businesses can offer customers unique and interactive experiences that cannot be replicated through traditional means like websites or social media.

This increased engagement can lead to more sales and loyalty from customers, which can be crucial for businesses in today’s competitive market.

Become more convenient for the end user

Running a business is mostly about being at the right place at the right time and with the right information.

With the widespread use of smartphones and mobile devices, consumers are constantly on the lookout for convenient ways to access information and services.

Mobile apps can provide convenience for the end user by making it easy for them to access information about your products and services.

They also give you the opportunity to make purchases or book appointments on the go.

The more convenient your app is to use, the more likely it is for customers to keep coming back.

Increase your brand’s visibility

Can you recall the last time you ordered something from a website, instead of having the opportunity to order from your phone?

Most of us can’t, and that’s because an app is far more convenient. For example, although there are still many web users, most Facebook users are using the app.

Having a mobile app can also increase your brand visibility and recognition among consumers.

With a custom-branded app available in app stores, potential customers will see your business as a modern entity that keeps itself up-to-date with the latest technology.

Increase your brand's visibility

Not only that but having a mobile app can also provide an avenue for customers to interact with your brand more and recommend it to their friends and family.

This can lead to an increase in customer acquisition and ultimately, revenues for your business.

Increase Efficiency

Mobile apps can also improve the efficiency of your business operations by streamlining the development processes and providing real-time updates on important information.

This can lead to a more productive workforce and improved customer satisfaction.

Now you might be thinking – how does a mobile app increase my efficiency, right? Well, here’s how:

Mobile apps help eliminate the need for manual data entry and can automate tedious tasks, giving employees more time to focus on more important tasks and decision-making.

That’s why mobile app development services are helpful for businesses of any size and type.

Increase Efficiency

Additionally, mobile apps can also be used as a communication tool between employees and managers, improving team collaboration as a result.

For example, a custom mobile app for restaurants can provide a more efficient way to take orders, process payments, and allow customers to easily make reservations or modify their orders.

This will potentially lead to shorter wait times and higher customer satisfaction.

Improve communication and collaboration

The mobile app development process streamlines the development workflow and automates tasks. This allows for better communication and collaboration among team members.

Improve communication and collaboration

In addition, custom mobile apps can also serve as a tool for employees to easily communicate with each other, receive updates, and collaborate on projects.

This improved collaboration can lead to increased productivity and ultimately benefit the overall success of the business.

The Cost of Custom Mobile App Development Services

How much does it cost to build a mobile app? Let’s find out.

While mobile app development services offer a variety of benefits, they are not really cheap.

Hiring a team to create a custom app can be expensive compared to using pre-made templates or purchasing an existing app.

The Cost of Custom Mobile App Development Services

Custom mobile app development services in the USA may set you back around $30,000 to $500,000 or more and can take several months to develop.

However, the cost varies depending on the complexity and features of the app.

On average, building an android app may cost around $25,000, an iOS app will cost around $27,000, and a windows app will go for around $18,000.

What to Look for in a Mobile App Development Agency?

Great Reviews

When looking for a mobile app development agency, be sure to read through their past client reviews and testimonials.

This will give you an insight into their level of professionalism and the quality of their work.

However, be careful about fake reviews since some companies may pay for fake positive reviews to boost their reputation. Neutral platforms like can provide some unbiased reviews.

Top-Notch Security

Your app needs to be secure too. Look for a company that has experience and expertise in implementing security features such as encrypted data storage and login authentication.

If the users don’t feel secure using your app, they will not continue to use it or recommend it to others.

Talk with the mobile app development agency about their security practices and make sure they are up-to-date with the latest cybersecurity measures.

Effective Delivery Management

An important aspect of every mobile app development service is the delivery management process.

Look for a mobile app development agency that consistently meets project milestones and works with you to ensure seamless and timely delivery of your custom mobile app.

Seamless communication is another important aspect to consider. The mobile app development agency should be easily reachable and able to effectively communicate updates and changes to the project.

Designing standards

Look for a mobile app development agency that follows industry guidelines and best practices in design.

This includes designing user-friendly interfaces, being aware of different screen sizes and devices, and creating visually appealing graphics.

Designing standards

A well-designed custom mobile app not only enhances the user experience but also helps establish trust and credibility for your brand.

Data-driven approach and agile methodology helps mobile app development agencies to provide custom-tailored mobile apps that meet the needs and goals of your business.

Strong QA measures

Quality assurance and testing measures are an important part of the custom mobile app development process.

Make sure the agency you choose has a thorough process established for testing the functionality and performance of your custom mobile app before the deployment.

This helps ensure a smooth user experience and reduces the need for future updates and fixes, saving you money down the line.

Choose a mobile app development agency that can also provide ongoing maintenance and support for your custom mobile app to ensure its continued success.

5 Best US Companies for Mobile App Development Services

1. GetWeb

Getweb is a custom mobile app development agency based in New York. We understand the impacts mobile app development services can have on your business.

That’s why we try to drive business growth through versatile, efficient, and user-centric mobile apps.

We are familiar with the latest technologies, ever-changing USA market dynamics, and ways to improve user experience. We can help drive your business growth through custom-tailored mobile apps.

You will also get 24/7 maintenance and support to make sure your mobile app is up and running at all times.

Contact us today to learn more about our mobile app development services!

2. WillowTree, Inc

WillowTree, Inc is also a famous development company that offers premium mobile app development services, Based in Charlottesville, Virginia.

They have worked with well-known clients such as HBO, Urban Outfitters, and National Geographic.

Their services include strategy and design, native mobile app development, web and backend development, connected products & IoT solutions, augmented reality, and wearable technology.

WillowTree, Inc is known for their human-centered design approach and their commitment to creating long-term partnerships with their clients.

They also offer ongoing support and maintenance for the mobile apps they develop.

3. ArcTouch

ArcTouch, based in San Francisco, is an app development company that focuses on creating custom experiences for its clients. They have worked with big brands like Facebook, Google, and Amazon.

They focus on helping companies that use blockchain technology, IoT, and AI-driven products. They excel at creating high-tech apps and websites that have a user-friendly design and are easy to navigate.

In addition to their mobile app development services, they also offer design strategy, UX/UI design, branding and marketing, and ongoing support.

4. Messapps

Messapps is a New York City-based full-service developer renowned for their quality mobile app development services. They have worked with clients such as the NBA, Honeywell, and Weight Watchers.

Their services include mobile strategy and consulting, UX/UI design, native iOS and Android app development, web development, wearables technology, and ongoing maintenance and support.

Messapps specializes in creating unique and innovative app solutions for their clients, with a focus on creating personalized user experiences.

They also have extensive experience in industries such as retail, healthcare, finance, and media.

5. Fueled

Fueled is a mobile app development agency based in New York City with offices in London and Chicago. Their clients include big names such as Google, The New York Times, and Marriott.

Their services include strategy and consulting, UX/UI design, native mobile app development, web development, and ongoing support and maintenance.

They also have a focus on creating custom-branded content for their client’s apps.

In addition to their expertise in mobile app development services, Fueled also offers branding and marketing services, as well as virtual and augmented reality services.

Dan Riebling
VIP Contributor
Dan Riebling
Mobile App Developer

A seasoned software engineer with 12 years of experience under his belt, Dan knows only customer satisfaction drives sales. Although he puts his focus on product design, clean code, and app architecture, he knows it is those small coding and design decisions that ultimately result in a great user experience.

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