WordPress Plugins

Explore the 5 Best WordPress Ecommerce Plugins In 2024 for Small Businesses

Branislav Nenin
Branislav Nenin
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Getweb Inc - Full-Cycle Web Design and Development Services

Ecommerce is booming like never before and shows no signs of slowing down. In order to take advantage of this growth, online businesses need to find the right eCommerce solutions.

Imagine you’re one of the smart entrepreneurs. You’ve built an amazing product and now you want to sell it online. But how do you go about it?

If you’re not a developer, building your own eCommerce site is out of the question. Say you’ve managed to secure a WordPress website, but now you’ll need some high-performing WordPress eCommerce plugins that can automate your business process.

However, choosing the best WordPress eCommerce plugins among the myriad of available choices can seem like a daunting task, and we’re here to help you with that.

Are you looking for a new eCommerce plugin for your WordPress website? If so, this article will try to provide unbiased and in-depth reviews of some of the best eCommerce plugins for WordPress websites.

We’ll help you figure out which plugins are mostly used for eCommerce websites, and everything you need to know about them. Let’s jump right in!

Introduction to WordPress Ecommerce Plugins

In a nutshell, a WP plugin is a piece of application that ‘plugs into’ your WP website. They are primarily used to extend the functionalities of a WordPress website. Plugins will help you to make changes ranging from small tweaks to massive massive changes.

Introduction to WordPress Ecommerce Plugins

For eCommerce websites, plugins can help integrate payment gateways, automate order tracking, or make online appointments easy to book. eCommerce plugins are developed specifically to solve eCommerce-related issues.

5 Best WordPress Ecommerce Plugins

All of the plugins that we review in this article come with amazing features that will help you run your online store more efficiently. And what’s even better is that they are all free to download! So make sure to check them out today.

Here are our top 5 pics of the best WordPress eCommerce Plugins:


WooCommerce is one of the most widely known eCommerce plugins available in the market. Initially, WordPress lacked eCommerce features in its platform, and Woocommerce has been developed to close the gap. It’s also known as ‘the king of WordPress eCommerce plugins.

WooCommerce can help you to sell your product all the way from start to finish. The plugin can also help with your branding and marketing efforts. In other words, WooCommerce can be the one-stop eCommerce solution you’re looking for.

The biggest plus point of WooCommerce is that it can help you streamline your business process. Everything from inventory management to configuring sales tax, you’ll be able to do it effortlessly.


Nowadays, WooCommerce has become one of the must-have WordPress plugins for eCommerce websites.

However, the experience isn’t all positive. Many WooCommerce users complained about the integration system breaking. Also, WooCommerce requires a lot of updates and maintenance to keep functioning optimally.
Price: Free

Reason to getReason to avoid
The most popular WordPress eCommerce plugin
You can sell almost anything
Top payment gateway integration
User-friendly operation
Needs regular maintenance
Not very customizable

Easy Digital Downloads

Looking for selling digital products specifically? Easy Digital Downloads (EDD) has got your back. This WordPress eCommerce plugin was designed to sell and organize digital products effortlessly. It’s commonly known as EDD.

The features EDD provides are focused on digital sales. The core plugin comes free of charge. EDD offers features like file access control, activity tracking, a user-friendly interface, discount codes, customer management, and many more.

You’ll also get access to features like advanced data reporting, refund tracking, and a dynamic shopping cart. Their response team is helpful and responsive. You’ll also get a 30-day refund policy.

Easy Digital Downloads

However, if you’re looking for expanding your products, or venture into more tangible products, there are many other better alternatives. EDD is one of the top WordPress eCommerce plugins for advanced users.

Another one of the downsides is, EDD comes with poor SEO functionalities. So if you’re looking for ranking your products high on the SERP results, you should look for better alternatives.
Price: $99–$499/year

Reason to getReason to avoid
Easy to install and use
Large support community
Optimized for digital sales
Resource-rich library
The primary plugin is free
Can’t handle too many add-ons
No abandoned cart integration
There is a learning curve


BigCommerce is another big player in the eCommerce market. It’s a standalone eCommerce platform itself and provides a WordPress plugin that provides features like SEO tools, multichannel capabilities, POS integrations, and analytics reporting.

As they provide an entire eCommerce platform, they know exactly what your online business will need. BigCommerce can be the one-stop solution for almost all of your eCommerce needs.

The biggest advantage BigCommerce offers is a seamless connection and synchronization between multiple websites. You’ll be able to manage everything from a single dashboard. They also offer headless commerce for advanced users.


In this feature, all your WP resources will be handled on the front end to optimize heavy processes like payment and catalog management, which stays in the backend.

By combining the powerful features of WordPress and eCommerce, BigCommerce is most probably the best eCommerce plugin for WordPress website owners.
Price: $29.95 to $299.95/month

Reason to getReason to avoid
Helpful and responsive support
Speeds up your website
No transaction fees
Great SEO features
Synchronization on multiple sites
Not much user-friendly
Poor customizability

Ecwid Ecommerce Shopping Cart

Next on our list is the Ecwid WordPress plug-in. It offers versatile social media management features that can boost your website traffic flawlessly. If multichannel selling is your business target, Ecwid can be one of the best eCommerce WordPress plugins you can get today.

The plugin is also super easy to use and offers helpful features like regular backup and security updates, seamless upgrades, and unlimited storage. If you’re a US-based client, you’ll also get dedicated features like automated sales tax reporting and filing.

Ecwid Ecommerce Shopping Cart

However, when it comes to payment integrations with the Ecwid plugin, the options are limited. This plugin might be compared to a less expensive and compact version of WooCommerce.

The core plugin is free and offers a responsive, shopping cart, cross-platform selling, and support for up to 10 products. If you’re looking for WordPress eCommerce plugins that are perfect for small businesses, this one is a great choice.
Price: Free to $99/month

Reason to getReason to avoid
Reasonable price
Multi-language support
Fully responsive store design
Multi-currency selling
Point-of-sale functionalities
SEO features aren’t available in the free version
The charge depends on where you live

WP EasyCart

Last but not least, we have WP EasyCart. If you’re looking for a feature-rich plugin for your website, WP EasyCart is a must-have WordPress plugin for eCommerce stores. No matter what kind of product or service you plan to sell, WP EasyCart has a useful set of features for you.

Some of the most hyped features are recurring payment subscriptions, invoice management, donation management, a fast configuration process, and gift card management.

However, the user interface can do much better. Small business owners look for feature-rich plugins minus the complication.

WP EasyCart

If WP EasyCart can provide an intuitive user interface, it has the potential to outperform even many recognized plugins of today.

There is also plenty of option for third-party integration like TaxCloud, MailChimp, and ShipStation. If you’re a small business owner or a non-technical person, this can be one of the best WordPress eCommerce plugins for you.
Price: Free to $99/month

Reason to getReason to avoid
Reasonable price
Great addon support
Perfect for small businesses
Detailed documentation
A lot of functionalities
The user interface isn’t much intuitive
Complex product creation workflow

How to Choose the Best WordPress Ecommerce Plugins

There are a couple of things you need to pay attention to when you’re choosing the best WordPress eCommerce plugins for your online store.

In order to find the right eCommerce solution for your business, it’s important to understand what to look for in a high-quality WP eCommerce plugin. Below are some key features to consider when choosing an eCommerce plugin for your business:

WordPress Version

One of the first things to consider when choosing the best WordPress eCommerce Plugins is whether they support the WordPress version you’re on.

Since WordPress releases new versions on a regular basis, it’s important to have a plugin that is regularly updated to ensure compatibility with the latest WordPress features.

In addition, WordPress updates often include security improvements, so it’s essential to make sure your eCommerce plugin is up-to-date in order to protect your business and customer data.

Ease of Use

You should look for WordPress eCommerce plugins that are easy to install and use. Ideally, you want a plugin that offers all of the features you need for your business without requiring additional add-ons or extensions.

Ease of Use

The plugin should offer features like product management tools, shipping options, payment processing integration, and more.

Additionally, you want a WordPress eCommerce plugin that’s simple and intuitive to use, even for those without extensive technical knowledge.

Support Quality

In addition to the features offered by your WordPress eCommerce plugins, it’s also important to consider the quality of support that is available.

A good WordPress eCommerce plugin should come with detailed documentation, as well as dedicated customer support that is easily accessible when needed.

Whether you need help getting your WordPress site set up with the plugin, or simply have questions about how to use certain features, having access to quality support is an important feature for any WordPress eCommerce plugin.

Impact on Page Speed

Finally, you’ll also want to consider the impact that your WordPress eCommerce plugins will have on your website or page speed.

Since slow loading times can negatively impact user experience and reduce conversions, it’s important to choose WordPress eCommerce plugins that are optimized for speed and performance.

Some factors to pay attention to include the size of product images, the number of HTTP requests on your site, and how your WordPress hosting environment impacts overall speed.

We hope that this article has helped you choose the best WP eCommerce plugin for your business. Keep in mind that these are just a few of the many great plugins available, and new ones are released all the time.

Make sure to do your own research and test out different plugins to see what works best for you. In 2024, we predict even more amazing WordPress eCommerce plugins will be released, so make sure to keep an eye out!

And if you need professional WP plugin support, Getweb is one of the best eCommerce solution providers in your area. Contact us for any of your WordPress issues and needs. Thanks for reading this far. I wish you a great day ahead.

Branislav Nenin
VIP Contributor
Branislav Nenin
WordPress Developer

Branislav is a full-stack WordPress developer who has been creating custom WP plugins and themes, and tailoring WP admins for years. He’s obsessed with bridging the gap between engineering and design that reflects in his work.

He has rich experience in project management with strong organizational skills, coordinating deliverables with task prioritization according to client needs. He values trust and cooperation the most when working with remote teams.

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